The New Heritage of American Menswear

Grit & Honor offers a curated, modern, Downtown NYC take on
Heritage and Neo-Heritage American Menswear. 

Grit & Honor is collaborating with about a dozen of the strongest, long-existing American Heritage makers and about twice as many of the top rising stars in Heritage-Inspired American Menswear. Our collection contains a pure and beautiful modern-day representation of strength and dedication to the craft, quality, and integrity that the American Men’s Apparel industry was founded upon in the early 19th Century. It also celebrates the continued innovation our makers dedicate to reinventing handsome, timeless, durable men’s apparel. Those tenets are the very root of Grit & Honor’s name. These traits have been the very foundation of the American Menswear industry since its beginning.


It was just blocks from where we started at the intersection of the Bowery and Prince Street in NoLita, Downtown Manhattan, NYC where the men who built this awe inspiring gateway to a great industrial society lived and worked. These were the courageous and tireless men who extended our bridges, built our skyscrapers, dug our tunnels, paved our roads, laid our railways, forged the steel to shape our ships, shipped our goods, and fought our wars. They found rest in the tenements of the Lower East Side and Hell's Kitchen, our nation's original centers of the American garment industry that clothed them for arduous days ahead.
Grit & Honor pays homage to this heritage, and hopes to tell the tale of how an industry founded in necessity to clothe and protect our workers and families changed as our nation grew, evolving as massive immigration of peoples from around the world turned the homogeneity of our population upside down. Global travel increased. Foreign diplomacy expanded. These exchanges resulted in a cross-cultural sharing and adaptation of ideas, values, philosophy, lifestyles, art, architecture, food, design, and community living.
Our collection reflects this evolution: from the reflection of art and architecture on pieces of clothing; to the integration of international nods in design elements directed toward cultures abroad that inspired them; to the influence of contemporary consciousness of global environmental and social responsibility in the production of pieces and in the values of makers; to living in the outdoors responsibly; to living more actively; and to the influence and adaptation of specialized production methods and materials discovered abroad.